Macworld reports that Apple is expanding its ‘Ultra’ branding beyond the Apple Watch. It will now include a foldable iPhone, a MacBook with OLED touchscreen, and potentially new iPad and AirPods models.
The iPhone Ultra will be Apple’s first foldable phone. It is expected to launch in early 2027 as a premium device, separate from the iPhone 18 lineup.
These Ultra-branded products represent Apple’s most expensive and feature-rich offerings. The MacBook Ultra will sit above the current MacBook Pro in price.
